Taylor Swift, as WIRED has reported up to now, rules the internet. She’s one of many most Googled celebrities on the planet. Her search engine marketing, or search engine marketing, in business parlance, is on fireplace. She’s a Tumblr child turned titan of business (her Eras Tour, after it broke Ticketmaster, made billions) who’s even able to bringing Apple to heel. If we have been ever to do one in every of our Autocomplete Interviews together with her, the highest questions would most likely be one thing like “Does Taylor Swift have a boyfriend?” or “What’s Taylor Swift’s internet price?” or “What occurred between Taylor Swift and Karlie Kloss?”
This week, although, the outcomes for “Taylor Swift jets” look very completely different than they might have a month in the past. Why? Final Sunday, Swift and a bunch of well-known friends like Ryan Reynolds, Blake Energetic, and Shawn Levy have been noticed on the New York Jets sport. Beforehand, searches associated to Swift and jets would have turned up outcomes concerning the Grammy winner’s use of private jets and people jets’ carbon emissions, main some of us (OK, Vulture) to ask: “Did Taylor Swift Attend a New York Jets Recreation to Detract From Her Personal Jets?”
Nobody will ever know if Swift went to a Jets sport particularly to shift the search engine marketing for “Taylor Swift jets,” however what’s true is that curiosity in that search is currently the highest it’s ever been on Google Tendencies. Comparatively, the curiosity within the search time period in summer time 2022, when the information was going round about her PJs, has been bumped all the way down to single digits. So if it was a gambit, it labored. Not solely are the search outcomes upended, however now TikTok videos concerning the “genius” transfer are getting half 1,000,000 views.
On Tuesday, Britney Muller, a advertising and machine-learning guide based mostly in New York state, posted on X (fka Twitter) that the transfer was “a PR Masterclasses” [sic]. It “blew up” greater than she meant. That’s partly as a result of most issues about Swift draw consideration, but in addition as a result of she is perceived as a mastermind, somebody who would present her face on the soccer sport of her maybe-beau in an try to attract search engine consideration to the truth that she noticed the Jets play slightly than information that she reportedly took scores of personal jet flights in 2022. (On the time, the singer’s rep denied that each one the flights attributed to Swift have been hers.)
“It nearly seems like she’s the queen on the chessboard,” Muller says. “It’s a potential idea, and if it’s only a wild coincidence, it’s a wild coincidence, nevertheless it is also some of the calculated PR stunts of all time.”
Does Taylor Swift Have a Boyfriend?
Keep in mind, there’s backstory right here, which gives different causes for Swift to be at a Jets sport in addition to juicing search engine marketing. Primarily that she’s rumored to be dating Travis Kelce, a good finish for the Kansas Metropolis Chiefs, the group that (barely) beat the Jets on Sunday evening.
Ever since gossip concerning the two started to unfold—after she was noticed in a personal field watching the Chiefs play the Chicago Bears with Kelce’s mother, Donna—there have been wild theories as to what Swift’s play is. As a result of she will’t simply date somebody with out it being think-pieced to loss of life, hypothesis instantly arose that her cheering was a ploy to distract from her good friend Sophie Turner’s recent breakup with Joe Jonas, a bid to make good with the NFL, or to tank the Chiefs’ season so her favored Philadelphia Eagles may win the Tremendous Bowl.